Today’s Teens Buy 19% Less Music
Teens between ages 13 and 17 listened to more online music in 2008 than they did in 2007, but acquired 19% less, according to research from the The NPD Group, which reported that this decline includes a combined 26% decrease in CD purchases and a 13% dip in paid digital downloads.
In the case of paid digital downloads, 32% of teens purchasing less digital music expressed discontent with the music that was available for purchase, while 23% say they already have a suitable collection of digital music, according to NPD’s music tracking surveys. Nearly one-quarter (24%) of teens also cited cutbacks in overall entertainment spending as a reason for buying fewer downloads.
