Youth Marketing Statistics

MTV Survey Warns Of Loud Music's Impact on Hearing: MTV study on loud music & hearing loss looks to media, health pros to raise prevention awareness. [Ypulse]

MySpace: A Place For Phones: One question the effort to refocus on entertainment raises is how the shift affects the site's mobile strategy. Earlier this year, MySpace CEO Chris De Wolfe expressed big ambitions for the company's mobile business. [MediaPost]

10 Ways to Share Music on Twitter: Turns out, there are plenty of ways to share tunes on Twitter as well. Here are ten of the best ways to tweet about what you’re listening to. [Mashable]

Fewer Teens Share Music Illegally: The survey of 1,000 fans also shows that many14 to 18 year olds are now streaming music regularly online using services such as YouTube and Spotify. [Guardian UK]

Twitter Music Chart: A Billboard Hot 100 for Twitter? Since so much music is shared on the microblogging service, it’s possible to use this data to figure out which songs are attracting the most buzz, much like Twitter’s trending topics. [Mashable]

Most UK music fans are still happier buying a CD than downloading, according to the latest research by research agency The Leading Question in conjunction with Music Ally. Even teens say they still prefer CDs.

The survey of 1000 music fans showed that despite the growth of digital download sales:

• 73% of music fans are still happy buying CDs rather than downloading
• 66% of 14-18 year olds prefer CDs
• 59% of all music fans still listen to CDs every day
• CD burning is top of all sharing activities (23%), above bluetooth (18%), sharing single tracks (17%) and sharing albums (13%)

Fans say they still value a physical CD much more than digital downloadsm and with most sales coming from online stores and supermarkets (they represented 46% of all UK CD sales in '08), even the demise of indie music stores may not cause the end of the CD.

Digital is still the future, but rumors of the death of the CD may be premature.

Numbers, stats and trends move fast online and are in a near constant state of flux.  Following up my post on social media stats, we’re past-due for 2009’s second by-the-numbers look at the web here at The Future Buzz.

I know you’re busy, but also interested in marketing trends.  Let’s simplify them for you by providing just the figures.

Future Marketing Trends – By The Numbers

Marketing spends

$55 billion - number of dollars marketers will spend on interactive (display, mobile, email, social, search) channels by 2014

21% – percentage of all marketing spends that the 55 billion figure will represent

7.8 billion - amount marketers will spend on display advertising in 2009

$15.3 billion – amount marketers will spend on search marketing in 2009

$716 million – amount marketers will spend on social media marketing in 2009

4% – percentage of budget allocated to social media as compared to search in 2009

9% – amount this number will grow to by 2014

(source)

$585 million amount in 2008 marketers spent on MySpace ads

$210 million amount marketers spent in 2008 on Facebook ads

9% - amount Facebook’s ad revenue will grow in 2009

15% – amount MySpace’s ad revenue will fall in 2009

(source)