Youth Marketing Statistics

Companies that allow their workers to access to Facebook during business hours lose an average of 1.5% in total employee productivity, according to a study by Nucleus Research.
Interviews with  237 randomly selected US office workers and a subsequent analysis (pdf) found that 77% report having a Facebook account and 61% of them access Facebook during work hours. Moreover, one in every 33 employees has built their entire Facebook profile during work time, and roughly the same number of respondents use Facebook only when they are at work.

According to Nucleus Research’s calculations, these figures amount to a 1.47% loss in total productivity among workers.

Additional study findings:

• Of those using Facebook at work, 87% cannot define a clear business reason for accessing the site.
• Of the 13% of users who had a business reason to access Facebook, most were not using it for personal networking and it was one component of a largely unmeasured business stragtegy.
• While the average user spends 15 minutes or work time on Facebook each day, some employees report spending upwards of two hours.

Over 70% of Ad Age Top 100 marketers ran campaigns on YouTube in 2008. They're buying our home page, Promoted Videos, overlays, and in-stream ads. Many are organizing contests that encourage the uploading of user videos to their brand channels, or running advertising exclusively on popular user partner content (see Carl's Jr.). Advertisers just want control, so we're continuing to develop tools and targeting products that give advertisers more control over where their ads appear on the site.

I found this excellent stats on mobile phone usage in India by  Arun Prabhudesai on his blog Trak.in. I have summarized the main points in my post, you can read the full report here.

- India’s mobile subscribers base at the end of April 2009 has grown to 403.66 million (source: TRAI).

- India adds 10 - 12 million subscribers on an average monthly.

- The near-saturated urban India has 270 million mobile subscribers.

How is urban India using their mobile phones?

SOCIAL NETWORKING:

- Almost 10% of Delhi mobile subscribers use social networking services from their mobile phones topping the list, followed by Mumbai (6.4%) and Chennai (4%).

- Orkut is the favorite social networking site frequented by approximately 11.4% of mobile users, followed by Facebook used by 6.7% and hi5 by 6%.

SEARCH ENGINE:

- Approximately 5.76 million mobile subscribers use Google, making it the most used search engine to be accessed via mobile. The second position goes to Yahoo used by 4.58 million mobile users.

- Almost half (45.6%) urban mobile subscribers use Google followed by Yahoo (30.9%).

INSTANT MESSAGING:

- Yahoo Messenger is the most used IM application among Indians. Almost 18.3% use Yahoo and 17.8% use Google Talk. (not much difference)

MOBILE CONTESTS:

- 86% of mobile users have participated in SMS contests initiated by TV shows followed by 50% participating in newspaper SMS contests.

- Almost 60% of females and 49% of males have participated in at least 1 - 3 SMS contests and 51% of males and 41% of females have participated in more than 4. (very high numbers)

SMS SERVICES:

- The most popular SMS service appears to be jokes (accessed by 52%) and astrology (used by 48%). News updates are subscribed by 44% of mobile users (quite encouraging).

- Unlimited Internet access & SMS value added services are the two most critical factors when Indians decide on choosing their mobile service.

It appears that in India, mobile Internet is going to grow!!!